Frank’s Substack
Frank’s Substack Podcast
Episode 4: Do The Hustle Culture
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Episode 4: Do The Hustle Culture

The gospel of grind.

Welcome to hustle culture, the glittering altar where we sacrifice our sleep, sanity, and social lives in pursuit of “success.” Forget self-care or leisure; if you’re not answering emails at 3 a.m. or juggling five side hustles, are you even living? Hustle culture is here to remind you that the only metric of self-worth is how many hours you’ve worked today—and no, eight doesn’t cut it.

A Brief History of Overworking

Once upon a time, humans allegedly worked reasonable hours and then went home to relax. But somewhere along the way, someone decided that rest was for the weak. Enter hustle culture, which took the humble idea of hard work and injected it with an unhealthy dose of caffeine and Instagram envy. Suddenly, “grinding” became synonymous with virtue, and anyone who dared to enjoy their free time was branded a slacker.

The Holy Commandments of Hustle

  1. Thou Shalt Always Be Busy: Sitting still? That’s a cardinal sin. Idle hands are the devil’s workshop, or worse, they’re scrolling TikTok.

  2. Sleep Is for Losers: Sleep deprivation isn’t a health risk; it’s a status symbol. Bonus points if you brag about it on LinkedIn.

  3. Self-Worth = Productivity: Don’t waste time measuring happiness or personal growth. The only thing that matters is how much you can accomplish in a day—preferably more than your peers.

The “Rewards” of the Grind

What do you get for following the gospel of hustle? Burnout, for starters. Chronic stress? Absolutely. A sense of existential dread because you’ve confused your job title with your identity? You bet. But hey, at least you’ll have a killer resume—even if nobody’s around to read it because you’ve alienated all your friends and family.

The Social Media Hustle

Nothing fuels the hustle quite like social media. Every day, you’re bombarded with posts from people who seem to have it all: the CEO title, the six-figure income, and the perfect morning routine that includes journaling, meditation, and running a marathon before 6 a.m. What they don’t show? The therapist bills, the constant anxiety, and the fact that their “hustle” might just be a pyramid scheme.

The Backlash: Lazy People Fight Back

Lately, there’s been a growing movement against hustle culture, led by radicals who believe in the audacious idea of rest.These renegades practice something called “work-life balance,” an outdated concept that prioritizes well-being over 80-hour workweeks. They even have the nerve to advocate for naps—as if the world isn’t collapsing under the weight of their laziness.

Redefining Success (If You Dare)

What if—and hear me out—success didn’t require you to work yourself into an early grave? What if we valued things like happiness, creativity, or just enjoying a quiet cup of coffee without feeling guilty? Radical, I know, but maybe the true flex isn’t how hard you hustle; it’s how well you live.

Final Thoughts: Keep Grinding (Or Don’t)

So, to all the hustlers out there: good luck. May your nights be sleepless, your coffee cups bottomless, and your Instagram captions endlessly inspiring. And to everyone else? Enjoy your nap. We’ll see who’s really winning when the dust settles.

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